Week 1: Exploring Entrepreneurship & Your Why
Core: Entrepreneurial mindset, business idea validation.
Personal branding in a digital world (social presence, storytelling, visibility as a female founder).
Week 2: Defining Your Business Concept
Core: Value proposition, market need, customer discovery.
Intro to using AI tools (like ChatGPT) for ideation, branding, and problem validation.
Week 3: Identifying & Understanding the Market
Core: Target market, customer personas, industry trends.
Using social listening tools, Instagram/TikTok insights, and AI-driven analytics (Google Trends, SparkToro, etc.).
Week 4: Marketing Strategies & Messaging
Core: Marketing mix, brand positioning, outreach strategies.
Deep dive into social media platforms (IG, FB, LinkedIn, TikTok) and content planning.
Week 5: Building a Digital Presence
Core:
Website basics (Wix, Squarespace, Shopify).
SEO & content strategy.
Email list building.
Social proof & testimonials.
Week 6: Money Matters
Core: Financial projections, startup costs, break-even analysis.
Tools like Wave, QuickBooks, AND AI-based financial forecasting tools.
Week 7: Operations & Legal Basics
Core: Business structure, licenses, operations plan.
Using AI to streamline operations (e.g., SOP creation, automation tools, Notion workflows).
Week 8: Social Media Strategy Lab
Core:
Creating a content calendar.
Canva, CapCut, and Reels tutorials. Adobe Suite
AI content tools (ChatGPT for captions, Lumen5, Pictory for video).
Influencer and community collaboration strategies.
Week 9: Leveraging AI in Entrepreneurship
Core:
Automating marketing and customer service.
Tools: ChatGPT, Jasper, Synthesia, Midjourney for visuals.
Prompt engineering basics.
Real-life case studies of AI-powered small businesses.
Week 10: Pitch Week + Growth Strategy
Core: Business plan refinement, pitch prep.
Using digital tools for pitch decks (Canva, Beautiful.ai), plus how to pitch online or on social media (e.g., Reels, elevator pitch videos).